For those businesses based in Singapore the next big thing that they can use to help use to improve sales is Social Commerce. Singapore is known to be one of the largest users of Social Media and this is why more companies should begin to use this platform to become more successful with their digital Marketing. Simply put this Social Commerce, although not new, can incorporate the well-known Social Networks to push sales.
There are a number of different Social Commerce platforms that can be used and these are:
The interesting fact is that Social Commerce has hardly been explored in Singapore but it is believed that a large number of consumers are inspired by social networks, which proves that this is something that they need to focus on in order to improve sales figures. The latest ideas being used is creating social networks based on e-commerce platforms, where brands are linked up with them and shopping online is given more of a window shopping experience.
The idea is to be creative and this means that the marketing has to be right. This means driving sales to the extent where different forms of media are joined together as one. This is where retargeted advertising can come in to use on Social Media, reminding users and consumers of items they may have looked at and may want to purchase.
It is all about building a relationship between consumers and businesses and even referrals can through social media websites can yield a great return, due to the potential audience and the fact that billions of people use Social Media on a daily basis. This is where Singapore has to seize the opportunity and link the two together to really have a serious impact on sales figures. With a country like Singapore being so connected it should be easy for brands to really promote their products with promotions and offers. The figures can change dramatically over night which is Social Commerce is something that really needs to be considered by all businesses in Singapore.